The genetics behind our preferences for Valentine's Day's most iconic gifts
Why do we give flowers for Valentine's Day? Or perfume? Why do we listen to certain music? The answer could be written in your DNA. Let's take a closer look at how your genes could be influencing how much you like popular Valentine's Day gifts.
Fitness & Nutrition Deep Dive
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Our co-founder, Hannah Nicholson, shares her Living DNA fitness and nutrition results and what they mean to her.
Living DNA January update: Family DNA matching
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Family Networks is our family matching service - our way of matching you to relatives you might not even know you had!
Can you find out if you have Native American ancestry?
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In this article, we will seek to explain some of the interesting facets of Native American ancestry, as well as discussing where the Native Americans came from and what a DNA kit might teach you about your potential Native American heritage.
Can you find out if you have Irish ancestry?
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In this article, we will seek to explain some of the interesting facets of Irish ancestry, as well as discussing where the Irish came from and what a DNA kit might teach you about your potential Irish heritage.
Can you find out if you have Viking Heritage?
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If you’ve recently become interested in learning about your DNA, then you may be looking at some of the major ancestry lines, trying to figure out who your descendants were. You may question if your ancestors were Scandinavian warriors or not and if so, what that could mean...
Living DNA November Update
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Throughout November & December, a number of improvements are being made to your Living DNA portal. These changes have been designed to make the portal easier to use for everyone. Different people will be updated in phased rollouts, at first not all features will be live for everyone, but within the next few weeks they will be.
Family Networks - A guide to messaging
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A guide on our new messaging feature, now available to users of Family Networks.
German Project Progress Update
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We are extremely excited to share the progress we have made with our autosomal DNA test for people with Germanic ancestry. We would like to thank everyone who participated in the survey.
Living DNA April 2019 Product Update
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Over the coming months, Living DNA will be rolling out significant upgrades to our ancestry platform. The purpose is to update your results as well as providing a more intuitive experience with new features.
DNA Matching Open Beta - Be Part of It Today
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Family Networks allows you to discover genetic relatives and draw new connections in your family research. It works by comparing your DNA to other people in the database that have also chosen to be part of the DNA matching service. All you have to do is opt in!
Living DNA November Update- You Shared and we Listened
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We have heard about matches discovered through Family Networks. Though a beta test group, a number of people found relatives they didn’t know existed!
Who were the Neanderthals?
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Neanderthals were our closest relatives, we share 99.7% of their DNA. They lived 200,000 to 30,000 years ago, when they eventually became extinct.
Living DNA October update - US Laboratory and Version 2 DNA Chip
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This week Living DNA is pleased to announce two new developments. Both have come about as we aim to better serve our customers around the world.
We have a new chip!
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An overview of the testing chip we use for our DNA Ancestry Testing, and our commitment to highest quality.
What do you get when you drop a pumpkin? Squash
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Halloween is often a time for people to get dressed up , however go back 2,000 years and Halloween was very different to what is today.
2018 - Living DNA Product Updates
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The team at Living DNA have been hard at work releasing new features this month and would like to share our latest developments.
National Family History Month
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Family history and genealogical research is one of the fastest growing communities in the world. In August , thousands celebrate National Family History Month.
One Family One World with Derby Primary School
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On June 20th 2018, our team visited Brookfield Primary School in Derby for the day as part of our One Family One World Education Programme.
FINDMYPAST PARTNERSHIP
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We are extremely excited to announce that we will be partnering with Leading British and Irish family history website, Findmypast.
Our DNA Summer Fete
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We had a wonderful time enjoying the sun at our DNA Summer Fete. From a nail-biting egg and spoon race, to brand new records in the welly-wanging.