The DNA of Living DNA

Living DNA is one of the worlds leading personal genomics companies with the focus of using DNA testing to help transform lives.

Our Focus

Privacy
Privacy
Simplicity
Simplicity
Accessibility
Accessibility
World leading
World leading
Actionable
Actionable

Our History

1986 - Summer David’s first venture into business: A stand selling ice cream and lemonade outside his house.
1986 - Summer

David’s first venture into business: A stand selling ice cream and lemonade outside his house.

1992 - Summer Balloons: Hannah ventures into her first business selling balloons at family members' parties.
1992 - Summer

Balloons: Hannah ventures into her first business selling balloons at family members' parties.

1999 - March Science Marketplace: David raises investment to launch Biocheminex, a marketplace for laboratory supplies.
1999 - March

Science Marketplace: David raises investment to launch Biocheminex, a marketplace for laboratory supplies.

2001 - January DNA Storage: David launches his first DNA storage firm.
2001 - January

DNA Storage: David launches his first DNA storage firm.

2004 - March Parent company launched: Testing firm established called DNA Worldwide.
2004 - March

Parent company launched: Testing firm established called DNA Worldwide.

2006 - July First ancestry testing sold: The company resells ancestry testing services from US providers. TV shows such as 'Who Do You Think You Are' result in sales spikes.
2006 - July

First ancestry testing sold: The company resells ancestry testing services from US providers. TV shows such as 'Who Do You Think You Are' result in sales spikes.

2014 - August Anti-Racism Programs: DNA Worldwide, the parent company, runs its first Anti Racism program with Show Racism the Red Card in the UK.
2014 - August

Anti-Racism Programs: DNA Worldwide, the parent company, runs its first Anti Racism program with Show Racism the Red Card in the UK.

2015 - March Product Development: David & Hannah hire the first dedicated person to work on the Living DNA ancestry system.
2015 - March

Product Development: David & Hannah hire the first dedicated person to work on the Living DNA ancestry system.

2015 - December Anti-Racism Program Findings: Shown to be the only program that has had a sustained change in perception over race.
2015 - December

Anti-Racism Program Findings: Shown to be the only program that has had a sustained change in perception over race.

2016- September Launch: Living DNA launches as a separate company and brand at New Scientist Live 2016.
2016- September

Launch: Living DNA launches as a separate company and brand at New Scientist Live 2016.

2017 - February First physical trade show in America confirms Living DNA’s unique offering.
2017 - February

First physical trade show in America confirms Living DNA’s unique offering.

2017 - August Trade Shows: Living DNA completes its 10th trade show in Detroit.
2017 - August

Trade Shows: Living DNA completes its 10th trade show in Detroit.

2017- December Holiday Peak: DNA testing becomes the hottest holiday gift of the year.
2017- December

Holiday Peak: DNA testing becomes the hottest holiday gift of the year.

2018 - March RootsTech 2018 Launch: Platinum sponsorship at RootsTech leads to over 5,000 kits sold in 3 days.
2018 - March

RootsTech 2018 Launch: Platinum sponsorship at RootsTech leads to over 5,000 kits sold in 3 days.

2018 - September USA Operations: Logistics and Lab operations established in the USA to complement our European base.
2018 - September

USA Operations: Logistics and Lab operations established in the USA to complement our European base.

2018 - October DNA Matching: DNA matches launches in beta.
2018 - October

DNA Matching: DNA matches launches in beta.

2018 - November Partnerships: The first partnership launched with FindMyPast.
2018 - November

Partnerships: The first partnership launched with FindMyPast.

2019 - May New Offices: The team move into new offices that support their expansion.
2019 - May

New Offices: The team move into new offices that support their expansion.

2019 - October New Platform: Redesigned platform to deliver DNA simply to all clients.
2019 - October

New Platform: Redesigned platform to deliver DNA simply to all clients.

2019 - October Starter Kit: World’s first DNA kit designed for starting your journey.
2019 - October

Starter Kit: World’s first DNA kit designed for starting your journey.

Our Founders

David and Hannah Nicholson are passionate about helping the world understand the truth through science. Taking seemingly daunting topics and delivering them with simplicity, we can all grow and evolve together, with no person being left out. Through observation, awareness, and understanding, we can be empowered to live better lives.

Our Founders

What inspires us

The separation between people & countries is at the highest its ever been. Our health systems are nearing bankruptcy yet 80% of illness and disease is preventable and lifestyle-related. What if we could change that? What if through the power of DNA and the way it's delivered we are able to re-connect with ourselves and each other. What if as a result, we start to live a more enriched and healthy life? We see that as more than possible.

What inspires us

Discover more about us

You're in charge of your DNA

You're in charge of your DNA

Privacy and security
Transforming children's lives

Transforming children's lives

Education
Sharing the true story

Sharing the true story

Press
Work with true purpose

Work with true purpose

Join our team