The DNA of Living DNA

Name: Living DNA
Price range: $

Living DNA is one of the worlds leading personal genomics companies with the focus of using DNA testing to help transform lives.

Privacy

Simplicity

Accessibility

World leading

Actionable

Our History

1986 - Summer

David’s first venture into business: A stand selling ice cream and lemonade outside his house.

1992 - Summer

Balloons: Hannah ventures into her first business selling balloons at family members' parties.

1999 - March

Science Marketplace: David raises investment to launch Biocheminex, a marketplace for laboratory supplies.

2001 - January

DNA Storage: David launches his first DNA storage firm.

2004 - March

Parent company launched: Testing firm established called DNA Worldwide.

2006 - July

First ancestry testing sold: The company resells ancestry testing services from US providers. TV shows such as 'Who Do You Think You Are' result in sales spikes.

2014 - August

Anti-Racism Programs: DNA Worldwide, the parent company, runs its first Anti Racism program with Show Racism the Red Card in the UK.

2015 - March

Product Development: David & Hannah hire the first dedicated person to work on the Living DNA ancestry system.

2015 - December

Anti-Racism Program Findings: Shown to be the only program that has had a sustained change in perception over race.

2016- September

Launch: Living DNA launches as a separate company and brand at New Scientist Live 2016.

2017 - February

First physical trade show in America confirms Living DNA’s unique offering.

2017 - August

Trade Shows: Living DNA completes its 10th trade show in Detroit.

2017- December

Holiday Peak: DNA testing becomes the hottest holiday gift of the year.

2018 - March

RootsTech 2018 Launch: Platinum sponsorship at RootsTech leads to over 5,000 kits sold in 3 days.

2018 - September

USA Operations: Logistics and Lab operations established in the USA to complement our European base.

2018 - October

DNA Matching: DNA matches launches in beta.

2018 - November

Partnerships: The first partnership launched with FindMyPast.

2019 - May

New Offices: The team move into new offices that support their expansion.

2019 - October

New Platform: Redesigned platform to deliver DNA simply to all clients.

2019 - October

Starter Kit: World’s first DNA kit designed for starting your journey.

Our Founders

David and Hannah Nicholson are passionate about helping the world understand the truth through science. Taking seemingly daunting topics and delivering them with simplicity, we can all grow and evolve together, with no person being left out. Through observation, awareness, and understanding, we can be empowered to live better lives.

What inspires us

The separation between people & countries is at the highest its ever been. Our health systems are nearing bankruptcy yet 80% of illness and disease is preventable and lifestyle-related. What if we could change that? What if through the power of DNA and the way it's delivered we are able to re-connect with ourselves and each other. What if as a result, we start to live a more enriched and healthy life? We see that as more than possible.