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New ZealandThe DNA of Living DNA
Living DNA is one of the worlds leading personal genomics companies with the focus of using DNA testing to help transform lives.
What inspires us
The separation between people & countries is at the highest its ever been. Our health systems are nearing bankruptcy yet 80% of illness and disease is preventable and lifestyle-related. What if we could change that? What if through the power of DNA and the way it's delivered we are able to re-connect with ourselves and each other. What if as a result, we start to live a more enriched and healthy life? We see that as more than possible.
Our Founders
David and Hannah Nicholson are passionate about helping the world understand the truth through science. Taking seemingly daunting topics and delivering them with simplicity, we can all grow and evolve together, with no person being left out. Through observation, awareness, and understanding, we can be empowered to live better lives.
Our Focus
Our History
David’s first venture into business: A stand selling ice cream and lemonade outside his house.
Balloons: Hannah ventures into her first business selling balloons at family members' parties.
Science Marketplace: David raises investment to launch Biocheminex, a marketplace for laboratory supplies.
DNA Storage: David launches his first DNA storage firm.
Parent company launched: Testing firm established called DNA Worldwide.
First ancestry testing sold: The company resells ancestry testing services from US providers. TV shows such as 'Who Do You Think You Are' result in sales spikes.
Anti-Racism Programs: DNA Worldwide, the parent company, runs its first Anti Racism program with Show Racism the Red Card in the UK.
Product Development: David & Hannah hire the first dedicated person to work on the Living DNA ancestry system.
Anti-Racism Program Findings: Shown to be the only program that has had a sustained change in perception over race.
Launch: Living DNA launches as a separate company and brand at New Scientist Live 2016.
First physical trade show in America confirms Living DNA’s unique offering.
Trade Shows: Living DNA completes its 10th trade show in Detroit.
Holiday Peak: DNA testing becomes the hottest holiday gift of the year.
RootsTech 2018 Launch: Platinum sponsorship at RootsTech leads to over 5,000 kits sold in 3 days.
USA Operations: Logistics and Lab operations established in the USA to complement our European base.
DNA Matching: DNA matches launches in beta.
Partnerships: The first partnership launched with FindMyPast.
New Offices: The team move into new offices that support their expansion.
New Platform: Redesigned platform to deliver DNA simply to all clients.
Starter Kit: World’s first DNA kit designed for starting your journey.
As Featured In
Discover more about us
You're in charge of your DNA
Privacy and security
Transforming children's lives
Education
Sharing the true story
Press