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New ZealandRootsTech was bigger and better for the Living DNA team this year. As platinum sponsors, our co-founders, David and Hannah opened the conference on the Wednesday afternoon with a high impact presentation to over 15,000 excited attendees. This was a great start to the show and the announcement of our DNA matching tool, Family Networks and our forensic work with Anthea Ring drew thousands of visitors to our booth.
The conference ran over a four day period, and our 3-in-1 test sold out by the third day. We were blown away by the number of people visiting our booth and it was great to meet and discuss our product with so many conference attendees.
Throughout the show, the team delivered over 12 product presentations to packed out auditoriums. Presentation themes ranged from high definition DNA testing to a deepdive into the DNA of the British Isles. All presentations were well received by the avid Genealogists and attendees.
As well as the Living DNA team, we also had a host of volunteers from the university of Utah and our ambassador Angela Rodesky on hand to answers questions at the booth. Thanks to everyone involved for making this year’s show successful!
See you in 2019!
Find out more about Living DNA’s 3-in-1 ancestry test.