Findmypast and Living DNA Announce Partnership

Living DNA and Findmypast Announce Partnership

- Leading global consumer DNA company and leading British and Irish family history website are creating a new DNA experience focused on uncovering British & Irish roots for customers worldwide
- New service will be launched in Fall 2018
- Living DNA tests now available at Findmypast.com

SOMERSET, UK – July 19, 2018 – Today, Living DNA, the world’s most advanced consumer DNA service, announced a new partnership with British/Irish family history website, Findmypast.com.

Together, the two companies are creating a new DNA experience that is designed to help users across the world explore their British and Irish roots. This new experience will combine cutting-edge science with traditional family history research methods allowing families to discover more about their past and present.

By analysing unique combinations of linked DNA, Living DNA’s tests provide a percentage breakdown of ethnic identities associated with 80 global regions, including 21 across Britain and Ireland, four regions each in Italy, China and among Native Americans. This proprietary method delivers a level of detail that is currently unmatched by any other test available on the market.

Combining Living DNA’s technology and expertise with Findmypast’s vast collection of over nine billion historical records and newspaper articles, allows family historians to make new discoveries not only about their British & Irish genetic history, but their ancestry roots throughout the world.

Living DNA testing kits are now available to purchase at https://www.findmypast.com/ancestry-dna-testing/, and new, co-branded kits will be launched when the integrated Findmypast and Living DNA service is introduced later this year.

“Our partnership with Findmypast continues Living DNA’s mission to make DNA testing simple. We are passionate at not only providing cutting-edge ways of looking at your DNA but to do so with strict privacy measures by never selling your data. This partnership allows the most precise DNA test on the market to work together with Findmypast’s family history records in a way not done before,” said David Nicholson, Co-Founder of Living DNA.

“As the world leader for British and Irish records, we work hard every day to help our customers feel the thrill of making discoveries about their families. I’m delighted that we are partnering with a British company, Living DNA, who are pioneers in DNA technology, and look forward to combining our expertise in DNA technology and historical records to help people around the world connect with their British and Irish roots,” said Tamsin Todd, CEO of Findmypast.

_Contact information:_

Living DNA

Susan Roth (USA): susanr@livingdna.com, 202-997-5672

Rhiannon Winfield (UK) : rhiannon@highlightpr.co.uk, +44 7920 463833

Findmypast

Alex Cox: acox@findmypast.com, +44 7464 946769

About Living DNA

Living DNA is a collaboration of over 100 world-leading scientists, academic researchers and genetic experts from across the globe with the purpose of bringing cutting-edge DNA technology to the world.

The team is led by DNA Worldwide Group, a prominent DNA testing firm. The founders of the company, David Nicholson and Hannah Morden, saw an opportunity to show humanity that we are all made up of all of us and dissolve the concept of race. Living DNA was launched in 2016 after two years of intensive development, but its parent company, DNA Worldwide Group, has been operating since 2004.

Living DNA is the only existing DNA test that shows a percentage breakdown of ancestry from 80 worldwide regions, including 21 in the UK, four in Italy, three in China and three among indigenous Americans. Living DNA is also the first to allow users to view their “ancestry family” at different points in history. In doing so, people can see specific points in the past when they were connected to their friends and family through their DNA, and discover how, ultimately, we are “all made up of all of us.” With a strong focus on privacy and security, the company never sells your data and you maintain control of your personal and genetic information at all times.

About Findmypast

Findmypast (previously DC Thomson Family History) is the British-owned world leader in online family history with over 18 million registered users across its family of brands, which include Findmypast, Genes Reunited, the British Newspaper Archive and Twile.

Its lead brand, also called Findmypast, is the home of the world’s most comprehensive online collection of British and Irish records, including:

- The largest online collection of UK parish records
- Twice the number of Irish records available on any other site
- The British Library’s vast collection of historical newspapers
- The exclusive Catholic Heritage Archive, a groundbreaking initiative that aims to digitize the historical records of the Catholic Church in North America, Britain and Ireland for the very first time

Findmypast is committed to making discoveries in the British Isles easier than ever before. It combines the best of British and Irish data with the knowledge of inhouse experts to provide a unique family history experience that guides researchers through every step of their journey.

For more information on how Findmypast is enhancing the experiences of family historians worldwide, visit: www.findmypast.co.uk'