Our History

Living DNA is a collaboration of over 100 world-leading scientists, academic researchers and genetic experts from across the globe with the purpose of bringing cutting edge DNA technology to the world.

The team is led by DNA Worldwide Group, a leading DNA testing firm. The company is run by David Nicholson and Hannah Morden-Nicholson who saw an opportunity to show humanity that we are all made up of all of us, dissolving the concept of race through Ancestry DNA testing. It was launched in 2016 after two years of intensive development but its parent company DNA Worldwide Group has been operating since 2004.

Our Team

David Nicholson


David Nicholson is a successful biotechnology entrepreneur who founded DNA Worldwide Group in 2004 with the aim to transform the level of service provided and ensure true quality and care in the industry.

Hannah Morden-Nicholson


Hannah makes business about simple communication and relationships. Her focus is on branding and marketing. She is all about helping people understand how similar we all are. When she isn't in the office, she is raising her 2 small children or working on community projects.

Dr Anne Westcott

Science and Commercialisation Manager

Anne is an experienced molecular geneticist and has worked in bioinformatics and personalised genetics for more than 20 years.

Dr Martin Blythe

Principal Scientist

Before Living DNA, Dr Martin Blythe was the Lead Bioinformatician at DeepSeq, the core NGS facility at The University of Nottingham where he gained more than 5 years experience in applied bioinformatics. Martin is the guy we all want on our quiz team, full of interesting facts and Sci-Fi trivia.


See more of the team

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Come and Meet us at...


27th Feb 2019

We are so excited to be sponsoring Rootstech 2019 alongside Findmypast next year! From 27th February until the 2nd of March, we will be in Salt Lake City, Utah.


03rd Apr 2019

We will be exhibiting at NERGC - New England Regional Genealogical Consortium! This will from the 3rd to the 6th of April 2019 in Manchester, New Hampshire, US.


26th Apr 2019

We will be exhibiting at Family Tree Live on the 26th & 27th of April at London's Alexandra Palace.

Our partners:

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Our promises to you

Quality, honesty and integrity are just a few of the things that are important to us at Living DNA. We are both accredited and certified to leading international standards to ensure that these values are more than just a statement on a website. You can read more about our accreditations and policies here:

Learn more

All Contents © Living DNA Ltd, a company registered in England and Wales. Registered number: 10221519

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