Living DNA's Black Friday Sale, 2023

[The Black Friday Sale has now ended, please keep an eye out for other upcoming offers.]

Get ready for Living DNA’s annual Black Friday sale - We’re genuinely excited about these deals!

Unlock the secrets of your ancestry with up to 50% off DNA testing kits. This Black Friday, the opportunity to discover more about your family’s roots has never been more affordable. Whether you’re delving into your family history or seeking connections to distant relatives, Living DNA’s comprehensive testing is the key.

It doesn't stop there. With free shipping when you order 3 or more kits, it’s the perfect chance to involve the whole family in a journey of self-discovery. Share the excitement and unravel the mysteries of your past together.

Choose the best kit for you

This is the lowest price we’ll have all year, and it won’t last long, so if you’ve been thinking about having your DNA tested this is the ideal time!

With so many options, how do you know which kit is best for you? Deciding on which kit to buy is a deeply personal choice that stems from a very simple question: what do you want to know about yourself?

- The Full Ancestry kit: is an ideal one-stop solution for all of your ancestry questions. We can show you where in the world your ancestors are most likely to have come from with our autosomal ‘recent ancestry test’, as well as delve deeper into your more ancient roots with the mitochondrial ‘motherline’ and (for participants with a Y chromosome) the Y-DNA ‘fatherline’ test as well.

- You can bundle the Full Ancestry test with either a Neanderthal upgrade or a personalised ancestry book, giving you either unique insights into how your archaic ancestors have affected your DNA today or a perfect coffee table talking point or a thoughtful gift for a loved one.

- The Wellbeing test is designed to help you to make small lifestyle adjustments to improve your overall wellbeing. Have you ever wondered how your DNA has set you up to process certain nutrients, like vitamin A or gluten? Or how your body is genetically predisposed to respond to different kinds of exercise? The Wellbeing kit is for you.

- The Combined kit brings everything from the Full Ancestry kit and everything from the Wellbeing kit into one helpful package. While it can’t be bundled with a book or the Neanderthal upgrade, these can be purchased at a later date through the store in your portal.

Whether you purchase a kit with us, or upload your data from a third party, you will always have free access to our family matching service.

Exclusive upgrades for deeper insights

We aren’t just stopping at the basics - we’re taking it a step further with additional discounts on both Viking and Neanderthal upgrades.

- Dive into your ancestral saga with the Living DNA Viking upgrade. We go beyond basic ancestry testing to provide you with insights into how similar your DNA is to samples collected from Viking age burials, how this compares to other Living DNA users, and which Viking group your DNA is most similar to, connecting you to a rich tapestry for historical narratives. Don’t miss the opportunity to chart your course through Viking history and uncover the distinctive threads that tie you to this legendary lineage.

- With our Neanderthal upgrade you can dive deeper into your genetic history. This not only reveals the percentage of Neanderthal DNA you have, but your Denisovan percentage as well. We can pinpoint which Neanderthal and Denisovan sample from across the globe your own DNA is most similar to. From the colour of your hair to contributions to your immune system, learn how your ancient relatives have influenced your genetic makeup.

Upgrades are available for everyone who has a Living DNA profile, whether you have purchased a test directly from us or uploaded your raw data from another site.

Holidays are coming

This holiday season, give the gift of self-discovery with a Living DNA kit - a truly personal and meaningful present. Unwrapping the potential of their unique ancestry, your loved ones will embark on a journey through time, connecting with their roots in ways they never imagined. With the Black Friday discounts and free shipping on multiple kits, you’re not just giving a DNA kit - you’re gifting a path to understanding, shared stories, and a deeper sense of identity.

For more information about how to buy the kit as a gift, click here.

Hurry hurry!

This Black Friday sale is only on for a limited time, so seize the opportunity to embark on a journey of self discovery at an unbeatable price. Unearth the hidden stories in your DNA, connect with new relatives, and weave the narrative of your family’s unique journey through time. Act now, and gift yourself or your loved ones a treasure trove of ancestral revelations before this exclusive offer slips away into history.

- To purchase your kit - or kits to take advantage of free shipping - go to livingdna.com and click on ‘Get Started’ to view the kits we have available.

- For your upgrades, just log into your account at my.livingdna.com and select the profile you'd like to upgrade, then visit the store to choose your upgrade!

Don’t miss out on this chance to enrich your understanding of your heritage. Living DNA’s Black Friday sale is your ticket to a voyage through time - order your test kit today to unlock the mysteries that await in your DNA. Happy exploring!