Living DNA - The Launch

It is with great appreciation that today we officially launch the Living DNA personal DNA service.

It is with great appreciation that today we officially launch the Living DNA personal DNA service. With a team of over 100 people from all over the world working closely together, this is just the beginning.

The purpose of this test is to show how we are all connected, and that every person who chooses Living DNA not only gets a set of results but is part of a worldwide family, one where you have a lifelong membership and your results are updated and extended as science and research evolves. We’ve been able to do this through our website platform, which is a secure place for you to interact with your DNA.

"We knew we could not do this alone…" comments David Nicholson, Managing Director, Living DNA. "…so we set about building strong relationships with individuals and businesses that equally felt the importance of the project and how we could work together."

For the team at Living DNA everything is about relationships. And this ethos has allowed us to build the technology behind Living DNA which uses the latest methods and delivers an incredible level of detail, so much so that you can break down your current day ancestry into regions within a country. We can then show you the history of your ancestry, and how migration patterns over time prove we are all connected. In order to support this fact we have a dedicated R&D project working on this. We’ve launched the first phase, allowing people to view their ancestry family at different periods in history.

So where did it all begin?

David Nicholson, a consumer genetics industry veteran, had long been wanting to setup a personal DNA service with long standing Lab partner, Eurofins. He wanted to turn ancestry testing on its head. In 2014 he started contacting leading experts in the field, which was the start of building the team we have today. After hearing about the People of the British Isles (POBI) project in March 2015, the same team who worked on the original data came on board. With hundreds of thousands of hours of work we took the published academic methods behind POBI and deliver this in the field of consumer genetics, albeit with many changes. We are now working with academic institutions to bring this level of detail to each geographic region around the world.

There are many people that we want to thank and acknowledge in the development of Living DNA for without each person’s contribution the whole would not be possible. The team is currently working on white papers that cover the methods we’ve used and the databases that power our tests.

Warmest regards

David Nicholson & Hannah Morden

About Living DNA

Living DNA is a personalised DNA service, designed to help people understand more about themselves and where they came from in unparalleled detail. Developed by world-leading scientists and academics, the Living DNA ancestry test is the most sophisticated product of its kind on the market. It is the only test which can show people a breakdown of their UK ancestry at a regional level, and the first to allow users to view their ‘ancestry family’ at different points in history. In so doing, people can see at what point in the past they were connected to their friends and family through their DNA, and discover how ultimately, we are "all made up of all of us".